What is an online business worth?

Most small online businesses sell for a multiple of their yearly profit (seller's discretionary earnings). Put in the numbers and see the range.

Monthly profit

What the owner actually keeps each month, before their own salary. Start from a real figure — this one is only an example.

Business type

Sets the starting range. Typical for this type: 3.0×–4.5×.

What moves the multiple

This is where the judgement lives — the same profit is worth very different money depending on these six answers.

How old is it?

Revenue trend

Owner time

Where the revenue comes from

Recurring revenue

Can a buyer verify the numbers?

Multiple (× yearly profit) 3.5×

How to read the number

The multiple is where all the judgement lives. A three-year-old SaaS with low churn, documented processes and an owner who works four hours a week deserves the top of its range. A site whose traffic depends on one Google update, or a store whose margin lives and dies with a single supplier, belongs at the bottom — or below it. The calculator gives a range, not a price: the price is whatever a real buyer pays after seeing the real books.

Two honest caveats. First, use profit the buyer can verify — bank statements and processor exports, not a spreadsheet. Second, businesses under roughly $1,000/month in profit often sell on assets and potential rather than any multiple at all.