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Editor's pick

Cast Iron Kitchen

Listing ID #100005

Content Sites

Recipe and cookware review site. 310,000 monthly visitors, earning from display ads and an Amazon associate account.

Asking
$225,000
Revenue/mo
$6,800
Profit/mo
$5,900
Visitors/mo
310K
Subscribers
14.3K
Age
6 years

About this business

Six years of recipes, all original photography. Traffic recovered fully after the 2024 core update, which is worth checking in the analytics before you make an offer.

Revenue mix

Roughly 70% display advertising through Mediavine, 30% affiliate commission on cookware.

Business details

Financials

Asking price
$225,000
Annual revenue
$81,600
Monthly revenue
$6,800
Annual profit
$70,800
Monthly profit
$5,900
MRR
Not disclosed

Audience

Monthly visitors
310K
Email subscribers
14.3K

The business

Age
6 years
Established
January 2019
Niche
Food and cooking
Model
Advertising and affiliate
Platform
WordPress
Monetisation
Display ads and affiliate commission
Country
United States
Time commitment
10 hours a week

Why it is being sold

Consolidating a portfolio down to two sites.

Growth opportunities

  • No video, in a category where video performs
  • The email list has never been monetised
  • Only 40 of 600 recipes have been refreshed since 2022

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